Feb 25, 2009

Boutique Branding

I've been a big fan of Jo Malone perfumes and skin care products since her name landed on this side of the Atlantic. Her product is a UK based company that has had much success with opening boutique stores across the nation to supplement her initial outlets in high end department stores. Aside from liking the product alone, I've always liked the "whole package." The simplicity and clean lines of her packaging, the logo, and the interior design of the Jo Malone counters and boutique stores. It's a very simple design that is also very elegant. I think for interior designers who are designing retail spaces, it is important to take the branding into consideration. It may not work for all retail planning, but it sure works for this product.

Facade of the store front retains the branding influence of the name, the product, and the interiors.

Conceptual rendering of the stores interior:

The interiors of the boutique which are also consistent with Jo Malone counter's located in high end department stores such as Neiman Marcus.

The spa located in London. Retains the clean simple lines of her packaging and boutique interiors:

Packaging of Jo Malone products that inspire the consistency of her logo and store design:

Interiors of the Times Square boutique in NYC:

Visit the Jo Malone website for boutique locations & online products.

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