According to the article, 85% of Ethan Allen's products have been newly added within the last 3 years. I myself have noticed a revamping of sorts from recent commercials so I decided to check out their website. In my opinion the site is a bit hard to navigate but they offer up several looks and inspiration images to help get you started.
I liked a lot of what I saw on the site and thought the featured "looks" to be a nice touch (especially for non-designers). Perhaps with almost stagnant home sales and a lull in home furniture sales we will see more residential furniture companies target the hospitality industry. Let's just hope the hospitality industry needs them.