Feb 3, 2009

In The Pink

 Many people credit David Alhadeff with helping to launch the Brooklyn design scene when he opened The Future Perfect  in Williamsburg 5 years ago. 
"Brooklyn is everything that everyone expects New York to be but New York is no longer," says he at the kitchen table of his New York loft.  Owner David,  despite busying himself with interiors projects recently, has finally given a proper website for his wares.  Looking for the latest table object from Jason Miller or Jaime Haylon?  A bubble-gum-pink necklace from Kiel Meade or wireless light switch by Tobi Wong?  Get thee straight to thy keyboard and surf this site.
This large screen of wallpaper is at the top of David's "Best list" in the apartment.  He had scraps of wallpaper from Timorous Beasties and Cole & Son that he maneuvered into a random pattern. A collage was born!  David labels all that is in his shop as "good new design, kitschy knicknacks and home decor. " 
At the entrance of the home is a massive industrial sliding door with a turquoise patina (my favorite color BTW.)  David scraped it down a bit to create this perfection.
I spy a "Ghost Chair" by Philippe Starck in David's  dining room!
David states that, " It never occurred to me that I was painting my room pink.  I know that seems a little crazy.  Historically, pink was for boys, it was a version of red.  Red was a strong color only to be worn by men.  Then "Reader's Digest" came out and said pink for girls and blue for boys.  That was the turning point.  It's actually just a very, very strong color."   It's called Baker-Miller Pink and is a hue sometimes found in prisons.  The shade is alleged to lower anxiety, increase melatonin production and also to decrease appetite.  David states that "if you can chill out, fall asleep faster and lose weight in a room, it's perfect."  I must agree.  Wonder about the prison connection?
In his living room there are two couches: a dark green Chesterfield and a flat "Bottoni" sofa by my hero, Marcel Wanders for Moooi covered in cushions including a graffiti needlepoint pillow by Future Perfect alum Heather Dunbar.  Incredible rug is by Timorous Beasties,
 yet again.
David has perfected the idea that,  "luxury is really about the eclectic combination of things."  I just love that.
All images courtesy of Vogue Living Australia.


Elizabeth said...

Neat images...

And a note about the prison pink: I watched a program about an alternative prison that clothed all inmates in pink jumpsuits. They found that it decreased violent behavior, and seemed to tamp down the egotism and machismo of the prisoners- everyone was taken down a notch by looking a little silly.

Apparently pink is color torture for the straight man? Weird!

julia b. edelmann said...

Thanks, Elizabeth, for explaining that "prison pink" connection. I like the pink in his apartment! Brave man :)